Skinny Book Co

Skinny Book Co was born from frustration and breakthrough. Dan Heuertz, a serial entrepreneur, spent years trying to write a book about his experiences. Finally, he even hired a ghostwriter, but nothing clicked. The manuscripts sat unfinished, gathering digital dust.

Then his son Ben stepped in with a revolutionary approach of book ghostwriting. Instead of following the traditional publishing playbook that demands 200+ page volumes, Ben helped Dan distill his story into what became "Noisy Head" – a powerful framework for regaining clarity and confidence after business setbacks and the chaos of the COVID pandemic.

The result? A book that actually gets read. A book that creates real impact.

That father-son breakthrough became our mission. For the past year, Dan and Ben have been helping other entrepreneurs and business leaders cut through the noise and capture their authentic voices and stories.