Turn Your Expertise Into a Book That Builds Your Authority
We help founders, consultants, and executives turn their ideas into powerful books without writing a single word.
Executive's Stories Told
Stories Told
(As Little As)
“The Book has opened doors: speaking events, podcast invites, and new clients from Google search.”
“It's foundational. I now have a framework others can understand, a story that supports our culture, and a piece I will use to train every new team member. This book is required reading.”
“It's not ghostwriting. It's your voice, clarified. It's the most elegant, focused version of what I've been trying to say for years.”
Most Business Books Are Too Long and Never Get Read
The traditional book model is broken for business leaders. Traditional publishers want 70,000-word manuscripts. The process takes years. And most readers never get past chapter three.
Meanwhile, you have ideas that could change how your industry thinks trapped in your head because the publishing process feels impossible.
- ✗Ghostwriters charge $50k+ with no guarantee the book creates opportunities
- ✗Traditional publishing takes 2–4 years from idea to bookshelf
- ✗Long books are skimmed, not read so your expertise gets buried in filler
- ✗Most "DIY" book courses assume you have time to learn to write
The best book is the one that delivers the most value to the reader and opens the most doors for the author.
A 25,000-word Skinny Book gets read from cover to cover. It positions you as the expert. And it goes from idea to published in weeks, not years.
You don't write any of it. We do.
The Skinny Book™
A New Category of Business Book
Not a blog post. Not a white paper. Not a 300-page doorstop. A precisely engineered authority asset that gets read, respected, and remembered.
Our process is designed to carry your voice throughout so when a client or collaborator reads it, they hear you.
Our process is built around conversations because not everyone is a writer.
Before beginning we define your desired outcome and drive towards that outcome with every decision in the book.
We remove all the fluff so that each Skinny book is delivering constant value to readers.
We handle distribution and listing optimization so you never have to think about it.
We are able to tap into your existing expertise and communicate it quickly without cutting corners on quality.
The Skinny System
Our five-step process takes you from idea to published author.
Define goals, review process, and explore tools to set the foundation for your book.
Clarify your WHY, understand your audience, and uncover your message.
Elevate your message, set the foundation, and tell your story.
Capture your voice, craft compelling content, and receive trusted feedback.
Frame your positioning, launch your book, and drive impact.
The Only Thing We Need From You
Your ideas. Three to five hours of your time for interviews. And a willingness to share what you know. That's it.
Start the Conversationto published book
Your Book Isn't a Vanity Project. It's a Business Asset.
A Skinny Book creates a compounding return on every opportunity that matters to your business.
Instant Authority & Credibility
Being a published author changes how prospects, media, and peers perceive you — immediately. A book signals expertise that no LinkedIn profile or website bio ever will.
Inbound Lead Generation
Clients who read your book arrive pre-sold on your thinking. Replace cold outreach with a lead magnet that works 24/7. Many of our clients report their book is now their #1 business development tool.
Speaking Engagements
Conference organizers book speakers with books. Event coordinators specifically search for authors. A Skinny Book is your fastest path from unknown expert to paid speaker on stage.
Media & Podcast Opportunities
Journalists and podcast hosts look for authoritative guests. A published book gives you a reason to be featured, quoted, and invited — generating ongoing visibility that compounds over time.
Too Many Brilliant Ideas Are Dying in People's Heads
The Skinny was founded on a simple belief: the world loses when experts with decades of hard-won insight never get their ideas into print. I developed this process to solve that exact issue for my dad.
Traditional publishing gatekeeps. Long-form ghostwriting is inaccessible. And most founders don't have the time or desire to learn to write because they need to run their business.
We created the Skinny System to solve this problem. We interview you, capture your thinking, write your book, and publish it so your ideas can reach the people they're meant to help.
“We don't write books. We release expertise and stories that are trapped in people's heads.”
Everything You're Wondering About
We've heard every concern. Here's the honest answer to the ones that matter most.
None whatsoever. You never write a single word. Your only job is to show up for interviews, share your thinking, and give us feedback on drafts. We do the writing, editing, and everything else. The ideal client is someone with valuable ideas who hates writing.
We have gone from interview to published in 72 days. However, working with entrepreneurs we know they need to run their business and our average time to completion is 5 months. Much better than the 2-4 years in traditional publishing and the decades it takes to write a book in your free time.
This is our most important commitment. Our interview process is specifically designed to capture your voice, vocabulary, humor, and the specific way you explain ideas.
We build every Skinny Book as a business development asset, not just a book. That means strategic positioning, a clear target reader, and content structured to create conversations. But we also guide you on how to leverage it because a book only works if you use it.
You do. 100%. You own the copyright, the content, and every right associated with the book. We sign a full work-for-hire agreement. Your name is on the cover. Your ideas are inside. You own everything.
The whole process is a time commitment of ~30 hours with about 2.5 hours needed each week over the 90 days. This process is built to flex around and work for the busy entrepreneur who does not have time to write a book and take their eye off of their business.
Your Ideas Deserve a Book
You've spent years building expertise. It deserves more than a LinkedIn post. A Skinny Book turns what you know into an asset that works for you attracting clients, opening stages, and building the authority your work has already earned.